Tech Wear Aesthetic
Client H Year: Summer 2024
This client hired us as a gift of self care. He wanted to alleviate his anxiety around getting dressed and try new brands he had been curious about without having to make decisions about what to order from where, or go through the hassle of online purchasing and returning.
His priorities were:
Soft, breathable fabrics
Waterproof and water resistant clothes
A fit with clean lines
Simple, well built garments
Vibe - a tech wear aesthetic with a touch of rugged American meets urban Druid.
Palette - Green, deep burgundy, and brown tones
He also loves a grayscale and black look, and likes to play with contrast.
Occasion - mostly casual day wear, with a few playful casual night out looks, including jackets for cooler evenings.
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